The rapid expansion of the life coaching field insists that coaches embrace their niche. And then, go a step further and celebrate it. As a professional woman of color, life coach Atina White can leverage her unique perspective and journey in reaching out to potential clients. And as a bicultural and multiracial woman, she has a powerful story to share. I love working with entrepreneurs who are in the process of chiseling the specific form and focus of their businesses, as well as determining their ideal customer. I can help you effectively communicate why you are the go-to expert for that segment of the marketplace.