Honestly, I jumped at the chance to help tell the story of a franchise emerging as a leader in dental handpiece repair. (FYI, handpieces = drills. Gulp.) With a clear and powerful message for America’s nearly 200,000 dentists (lower cost; quicker turnaround), as well as countless aspiring business owners (freedom; financial independence), TDC’s website copy and marketing collateral needed to be as clean and sharp as newly-buffed incisor. I also created comprehensive email marketing campaigns targeting franchisee candidates and franchise brokers/consultants.