When SEO guru Fred Sexton engaged me pre-launch to create his branding, I knew he needed a company name and tagline that matched his quirky style and capitalized on his USP. With a nod to nerdy English majors (like myself), Mouse & Man emerged as the clear winner. Accompanying brand phrasings such as “You’ll be amazed what a man and his mouse can do for you” helped Fred wield a compelling pitch during his crucial startup years: why pay boatloads of cash to a bloated SEO firm when you can get personalized service from an IT expert at a fraction of the cost? Most fun of all was writing a bio for his business partner, Mouse.

www.mouseandman.com