I've never driven a semi, but I had fun driving home Volvo Trucks' core messages around human touch, accuracy and safety, employee passion, and Made in the USA. Brought in to write five 2-minute videos intended for manufacturing plant tour screenings, I crafted scripts that captured the Volvo Trucks brand with power, emotion and humanity. Oh, and a bit of playfulness. (NOTE: Due to NDA, the resulting video spots -- gorgeous as they are -- cannot be shared here. Boooooo.)